OUR TEAM
eApp was developed by educationalists for the education market. We have partnered educational experts with professional developers to bring the best solution for the education sector.

Based in Stratford, London, Idealogi Limited is an IT software development company specialising in bespoke web-based applications. The company is a social enterprise and is passionate about improving electronic systems for the education sector. Almost all developments are education related and are intended to help improve the quality and efficiency of educational processes at an affordable cost. Our strategic alliance with an education partner is testimony of our commitment.
Working with SFX Corporate Services Limited, a Subsidiary Company of St Francis Xavier College, based in south west London, Idealogi have experience in analysing an institution’s requirements, scoping specifications, designing interfaces and process flows and developing and coding a wide range of tailored software applications. Through a ‘strategic alliance’ partnership, Idealogi and SFX Corporate provide a broad range of services particularly to the education sector.
Role of SFX Corporates Services
SFX Corporate Services Limited is a subsidiary company of St Francis Xavier College. SFX Corporate acts as a marketing and development agency for Idealogi Limited and may be commissioned by Idealogi to take a lead role in the project management of the eApp implementation.
(For the avoidance of doubt however, it should be noted that SFX Corporate Services Limited does not own the eApp product and all contractual relationships and obligations rest between Idealogi Limited and the institution purchasing the eApp product or contracting with Idealogi Limited).
SFX Corporate: corporate.sfx.ac.uk
eApp Team
- Co Founder / Executive Director (Development)Ali
Ali Co Founder / Executive Director (Development)
Ali founded Idealogi Ltd in 2013. Back then, Idealogi worked on many small development projects until its partnership with SFX Corporate. Idealogi and SFX jointly worked on major projects especially the eApp project. Working collaboratively, the eApp product became a huge success and started growing. Today, thanks to its success, Eapp has become a fully comprehensive admissions software.
Ali has worked in the education sector for almost 10 years. He has worked mostly as a developer and understands the needs and requirements of that sector. He has also been in management for over 4 years and managed many development, IT and MIS projects.
The range of skills that Ali has acquired during the past decade is vast, ranging from web projects to mobile apps for all sectors. One of Ali's ultimate goal is to capture the education sector and move on to other sectors such as Medical & Financial.
Ali overseas all eApp contracts.
- eApp Project Manager (SFX Corporate Services)Thufael
Thufael eApp Project Manager (SFX Corporate Services)
Thufael has over eight years of high level technical knowledge and experience of Microsoft technologies, server virtualisation, storage configuration, BYOD technologies and network infrastructure. He brings innovative and pragmatic approach to analysing complex business needs, conceptualising, designing and implementing cutting edge business solutions. Since joining SFX, Thufael has successfully led on and implemented a range of complex projects within tight budgets and timescales, including: vanilla migration, core and edge switch replacements, virtualisation of core systems, reconfiguration of data storage, architecting security controls, optimisation of wifi and implementation of mac infrastructure.
Thufael project manages all eApp implementation.
- Director (SFX Corporate Services)Eleanor
Eleanor Director (SFX Corporate Services)
Eleanor is a senior support manager with over 15 years of experience leading commercial training and income generation as well as governance at SFX. As a Clerk to the Governors, Eleanor is fully aware of the current challenges and priorities in education as well as needs and the context in which they operate. Her career began in retail where she held management positions with Marks and Spencer, recruiting, training and developing sales and management staff in stores and Head Office. Eleanor is the first point of contact for corporate enquiries and she will be pleased to help identify the right support, product or solution the SFX Corporate team can offer your institution.
Eleanor is the first point of contact for all eApp enquiries.
- Development Manager (Idealogi)Dilip
Dilip Development Manager (Idealogi)
Dilip is an analyst with high level software development expertise. He manages the developers and oversees all development projects. Dilip has worked on the eApp system from start to finish and is fully acquainted to the nuts and bolts of the system. Dilip is an expert in .NET, MSSQL, Kentico and has a long list of software coding certifications.
Dilip overseas and manages all eApp development.
- Senior Developer (Idealogi)Ajay
Ajay Senior Developer (Idealogi)
Ajay is a talented and a very experienced programmer. He has vast knowledge and certifications in the Microsoft environment. Ajay has been instrumental in developing eApp modules from start to finish and is fully acquainted to the nuts and bolts of the system. He has over 8 years experience in the industry.
Ajay leads on eApp coding development and maintenance support.
- Senior Software Engineer (Idealogi)Vaibhav
Vaibhav Senior Software Engineer (Idealogi)
Vaibhav is a highly talented developer with vast experience in the Microsoft environment. He is extremely versatile when it comes to coding in multiple environments and is very much solution focused. Vaibhav has worked on some of the complex modules of eApp and eReg and remains one of the key members of Idealogi's development team.
Vaibhav works alongside Ajay on eApp coding development and maintenance support.
